Abstract: Thanks to efforts made to alleviate tourism poverty, the life of rural residents has changed greatly, but there is little research that touches upon the issue of villagers' well-being. Increasing numbers of tourists are coming to the countryside, which helps improve the income of the villagers, but also disturbs their lives. There is a huge gap between the rich and the poor, the conflict of their living habits, the destruction of the original rural environment, and the rural residents themselves. What is the impact of 'well-being'? What factors determine the well-being of the villagers? In order to undertake a subjective evaluation of the well-being of rural residents in the context of tourism poverty alleviation, and to identify the main factors affecting well-being, the rural area of Guangdong Province in southern China was chosen for a research case on the relatively significant effects of tourism poverty alleviation. Through field interviews for 'College Students investigate and survey in Guangdong Rural Areas', 503 valid documents were received, and an automatic linear model of village well-being was established. The main factors affecting residents' well-being include their neighborhood, housing situation and sleep quality. Further explanations of the well-being of different groups were provided by conducting cross-tab and correlation analyses.

Key words: subjective evaluation, well-being, rural residents, pro-poor tourism

摘要： 在旅游扶贫的背景下，乡村居民的生活发生了很大的改变，但是村民的幸福度研究一直处于空白。越来越多的游客来乡村旅游的同时，虽然增加了村民的收入，但也打扰了村民的生活。巨大的贫富差距、生活习惯的冲突、原始乡村环境的破坏，对乡村居民的“幸福度”有着怎样的影响呢？村民的幸福度是由哪些因素决定的呢？为研究旅游扶贫背景下乡村居民幸福度的主观评价，找到影响幸福感的主要因素，选取了旅游扶贫效果相对显著的中国南部广东省的乡村作为研究案例地。通过“大学生广东乡村调研”实地访查收到503份有效文件，建立了村民幸福度的自动线性模型，得到了影响居民幸福感主要因素是邻里关系、住房情况、睡眠质量等有价值的结论，并进一步通过交叉表分析、相关分析对不同的群体的幸福度评价作出了解释说明。

关键词: 主观评价, 幸福度, 农村居民, 旅游扶贫